The My Green Mongolia national campaign now has its own logo. Co-created by the campaign’s stakeholders, the logo symbolizes balance in nature, a concept that describes complementary rather than opposing forces that interact to form a dynamic system in which the whole is greater than the assembled parts. In a stylized way, the upper part stands for mountains and forests while the lower part represents steppes and deserts with the blue water line in the middle signifying rivers and lakes.
“The whole is greater than the assembled parts” also accounts for My Green Mongolia and the campaign’s stakeholders. The campaign under a common logo and understanding has created fresh momentum and unity for all the partners who are committed to environmental education and communication.