The eagerly awaited radio drama series “Love and Greed in the Valley of Cashmere Goats” will be launched on 6 Jan, 2023.

Be sure to listen in to the first episode this Friday on national radio channel 98.9 and following episodes in every other Saturdays at 15:00 in the afternoon. The drama is created within the framework of My Green Mongolia campaign and entails a variety of environmental issues through intriguing story plots and creative dialogues. There are bad guys, an attractive heroine, a love triangle, sleezy hustlers, lots of tempting business opportunities, sex & crime, and quite some cashmere goats involved.

The radio drama series will have 26 episodes of 13-15 min each, to be broadcast weekly as part of 30-60 minute environmental radio show.  In addition, the drama series will be distributed through an audio podcast via online and mobile phone service providers. The target audiences are urban and rural youth and herder families.