The Khan Khentii Special Protected Area (KKSPA) administration has started a waste management campaign and competition among neighboring soums in March 2023. The main objective is to include all community members in the initiative and work together to make the environment waste free and clean. The “One bottle One Icecream” campaign is geared towards youth with the incentive of an icecream for every glass bottle brought back for recycling. The competition under the slogan “Clean households Free of Waste” is to encourage community members separating their household waste and disposing it in allocated places in order to prevent environmental pollution. This inititive is supported by the initiative by the Ministry of Environment and Tourism to create a healthy and clean environment that welcomes tourists.