The training on “Environmental campaigning in 10 steps” for MGM members was conducted at the Fresh Water Center (FWC) on 13-15 Feb, 2023.  The 25 participants came from FWC itself, Hanns Seidel Foundation (HSS), Zoological Society London (ZSL), Khan Khenti Special Protected Area (KKSPA), People-centered Conservation (PCC), Ecological Education Center, Mongolian Council of Environmental NGOs and a representative of the Mongolian Journalism Association. The training workshop was facilitated by Manfred Oepen, ACT Assist and Narangerel Yansanjav, PCC.  The training was initiated by FWC, implemented as part of the MGM campaign, and financed by the GIZ SPACES project. 

The training on “Environmental Campaigning in 10 steps” for MGM members was conducted at the Fresh Water Center (FWC) on 13-15 Feb, 2023.  The 25 participants came from FWC itself, Hanns Seidel Foundation (HSS), Zoological Society London (ZSL), Khan Khenti Special Protected Area (KKSPA), People-centered Conservation (PCC), Ecological Education Center, Mongolian Council of Environmental NGOs and a representative of the Mongolian Journalism Association. The training workshop was facilitated by Manfred Oepen, ACT Assist and Narangerel Yansanjav, PCC.  The training was initiated by FWC, implemented as part of the MGM campaign, and financed by the GIZ SPACES project.

On Day 1, participants brainstormed the question “What elements do you need when planning and implemen­ting a media campaign?”  They came up with a list similar to the 10 Steps of environmental education and communication (EEC) developed by GIZ and used by environmental organizations worldwide. The latter were thoroughly presented one by one by the trainer using real life examples.

On Day 2, the trainer presented a case study from Laos that had used the 10 steps of environmental campaigning and then asked participants “What campaign are you planning to implement?” The latter came up with three topics: Waste Management, Online Rangers, and Water Use, and split into related working groups (WGs) to identify 3-4 priority problems and behavior patterns that cause problems (Step 1), describe related target groups and their interests (Step 2), and formulate communication objectives for one of the target groups (Step 3). In the afternoon, the WGs presented their work and received thorough comments and suggestions from the two moderators. WG 1 had specified its topic waste management to: Recycling plactic bottles through a deposit system focusing on youth and a chain of shops in UB. The idea of WG 2 was to establish an “Online Ranger” platform for eco-clubs, and WG 3 focused on an increase of water use efficiency in the country.

On Day 3, the WGs listed the resources available for their campaigns in terms of money, time, staff (Step 4), thought about partners who may join or contribute to their campaigns (Step 5), and selected the best media mix to reach major target groups (Step 6). Again, their presented their work in plenary and received guidance and clarifications from the two moderators.

Before participants concluded the workshop, they discussed the next steps of applying what they have newly learned during the workshop in their daily work in their organizations. This reflection especially concerned the further planning and realization of the media campaigns the participants had drafted in their working groups.